Our Mission

To help you progress in your tobacco reduction journey by replacing one stick or one pouch, one moment at a time.

Our Mission

We know it's a tough decision, this one. And we want you to know that we're with you, all the way.

From the product itself, to how to use it effectively and enabling support from experts and the community, we are standing with you as you decide to step away from smoking and chewing tobacco.

History

A 100 yr old Danish company, Fertin decided to use it's expertise to deliver nutraceuticals and pharmaceuticals, and introduced the world's first coated nicotine gum in 2000. The gum became the industry standard and today Fertin is a world leader, developing and manufacturing innovative oral and intra-oral delivery systems to support healthier living. Hence, rest assured, we believe that RYZE is among the best nicotine gums that you can get your hands on, across the world!

  • 1915
  • 1996
  • 2000
  • 2014
  • 2021

Holger Sorensen founds Vejle Caramel and Tablet Factory in Denmark

Fertin Pharma A/S starts producing nicotine chewing gum

Fertin Pharma A/S introduces world's first coated nicotine chewing gum - now the industry standard

Fertin Pharma A/S establishes the Nicotine Science Center

Fertin Pharma A/S is acquired by Philip Morris International

Science Behind Ryze

Effective tobacco cessation product

Nicotine delivered smoothly prov...

Nicotine delivered smoothly providing the body and mind the required kick

Info

Danish R&D at it's best

Developed by Danish org...

Developed by Danish org Fertin Pharma A/S with a 100yr legacy

Info

Smooth Nicotine Release

Patented technology ensures that...

Patented technology ensures that the gum is easy on the throat

Info

Soft Chew Gum

No jaw strain, just a...

No jaw strain, just a comforting soft gum that can be chewed for 30+ mins

Info

Sensorially Delightful & Healthy too

Delightful Indian Flavours

Fennel (Saunf), Mint, Fruit Blast, Paan available. More coming soon!

Sugar Free

Not just effective, but healthy also.

Teeth Whitening

Added benefit to brighten teeth stained by tobacco

1/

Quit Smoking and Chewing in 3 Easy Steps!

RYZE, Try Toh Kar!

Quit Smoking in 3 Easy Steps

Simply Chew, Pause, Chew!

Quit Chewing in 3 Easy Steps

Simply Chew, Pause, Chew!

Quit Smoking in 3 Easy Steps

Simply Chew, Pause, Chew!

Quit Chewing in 3 Easy Steps

RYZE, Try Toh Kar!

Cigarettes vs. Gutka vs. RYZE

Need some more clarity? Here's a simple table to help you compare

Cigarettes

Gutka

Carcinogens 75+ 35+ nill
Harm to lungs Yes No No
Discoloured Lips Yes Yes No
Discoloured Teeth Yes Yes No
Loss of taste Yes Yes No
Unpleasant mouthfeel Yes Yes No
Nicotine Content 6-10 mg 6-10 mg 2mg/ 4mg

RYZE vs. Cigarettes vs. Gutka

Need some more clarity? Here's a simple table to help you compare

Carcinogens

Harm to lungs

Discoloured Lips

Discoloured Teeth

Loss of taste

Unpleasant mouthfeel

Nicotine Content

Cigarettes

75+

Yes

Yes

Yes

Yes

Yes

6-10mg

Gutka

35+

No

Yes

Yes

Yes

Yes

6-10mg

Nill

No

No

No

No

No

2mg/ 4mg

Technical Info

Research & Developed by:

Fertin Pharma A/S and it's Indian subsidiary, Fertin India Pvt. Ltd. With a mission to support healthier living, Fertin Pharma creates innovative pharmaceutical and nutraceutical products based on their state-of-the-art oral and intra-oral delivery systems.


Manufactured by:

Fertin India Pvt. Ltd., a wholly owned subsidiary of Fertin Pharma A/S, in it's GMP manufacturing facility located in Goa.


Marketed & Distributed by:

VLPCPL ECOMMERCE PVT LTD. 5th Floor, Gulf Adiba, Plot Number 272, Udyog Vihar, Phase – II, Gurugram, Haryana – 122008