RYZE: Science Behind It

Helping you manage cravings safely!

RYZE: Science Behind It

Effective Tobacco Cessation Product

Nicotine delivered smoothly providing the body and mind, the required craving relief

Danish R&D at it's best

Developed by Danish org. Fertin Pharma A/S with a 100 year legacy

Smooth Nicotine Release

Patented technology ensures that the gum is easy on the throat

Soft-Chew Gum

No jaw strain; just a comforting soft chew gum that can be chewed for upto 30 minutes

Cold Turkey vs NRT

Cold Turkey

  • 100% dependence on willpower
  • Intense/Acute Physical & Psychological withdrawal symptoms over a shorter period
  • Can disrupt body's chemical balance


  • NRT supports in tobacco cessation journey
  • Milder symptoms over a longer period
  • NRT is a gradual weaning off process and does not disrupt body's chemicals

Ryze support

“I was at my wit's end because I could see what this addiction to chewing gutka was doing to me physically. Plus my kids were so embaressed about my habit. My daughter always stands by me but she would keep asking me to give up chewing. That's when someone gave me a sample of Ryze. It was soft on my throat, no burning, no uneasiness. And usko khane ke baad, for 2 hours, I didn't get the craving for gutka. Mujhe aise laga ki finally main apne aap ko iss aadat se mukht kar sakta hoon. It's been months and I have managed to come down from 10 packets of gutka to 3 packets of gutka in a day. Dheere dheere woh bhi chala jayega.

Mukesh, Gutka Chewer, 42 Years, Bangalore

Ryze support

“I got into smoking at my first job. My colleagues told me that unless I smoked, I would not be part of my boss's inner circle. Dhekte hi dhekte, I was the one constantly pushing everyone for a break every 2 hours. The addiction was real. But I'm a pahadi guy. I realized the impact smoking was having on my stamina when I couldn't trek as well as earlier. I decided to quit that day and Ryze became my best friend. I had to plan well to ensure that I always had a gum at hand when the cravings hit, I stopped going for sutta breaks with my office friends - I had a game I would play whenever they were going down, so that I could resist the urge. Ryze was so easy to use - no burning in the chest or throat, and my craving for a cigarette goes away in 4-5mins after I pop a gum. I went from 8 sticks to 4 and then from 4 to 2. The journey is still on but I'm glad I've come so far."

Shailesh, Cigarette Smoker, 26yrs, Delhi

Ryze support

“I'm a finance broker - mere friend circle mein gutka chabana normal hai. Jab hum yaar milte hain we always pass packs of pan masala and gutka around. But I knew I had to give this up. Someone mentioned this new nicotine gum Ryze. Once earlier I had tried a nicotine gum but it made me feel uneasy. Hence, I was apprehensive about Ryze. But once I tried it, I realized that this could be the craving support I needed. Jab gutke ke talap hoti hai toh usse nahi khana bahut mushkil hota hai. Chewing Ryze when I felt the craving actually made that craving go away and I felt I could manage without the gutka for that time. Itna aasaan nahi hai, but I'm trying. I have managed to reduce from 8 to 4 packets a day in the last 4 weeks."

Pankaj, Gutka Chewer, 40yrs, Mumbai

Ryze support

"Smoking has always felt good, from when I started 15 years ago. It makes me feel calm and centered, and I find both sukoon and solutions when I have that stick between my fingers. But when it finally started showing up on my stamina, I got worried. I was getting breathless if I walked for more than 10-15 mins. Nicotine gums never felt like an option - friends ne try kar ke bola tha ki jalta hai. But I thought of trying Ryze once. Yeh mere liye kaam kar rahi hai. Jab jab phukne ka man karta hai, main yeh chaba leta hoon. Talap chali jaati hai, uss time ke liye. Dheere dheere I can feel the difference."

Rahul, Cigarette Smoker, 35 yrs, Mumbai

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Frequently Asked Question

find answers to our most frequently asked questions

Nicotine Replacement Therapy is a principle that helps in reduction of withdrawal symptoms, including nicotine craving, associated with quitting of smoking and chewing tobacco and gutkha containing tobacco.

NRT helps adult smokers by reducing the withdrawal symptoms including cravings of nicotine associated with quitting smoking. It also helps adults who chew tobacco by reducing the nicotine cravings associated with quitting chewing of tobacco.

RYZE nicotine gum is a sugar-free, soft-chew nicotine gum that provides effective relief from cravings associated with quitting smoking or chewing tobacco by delivering a controlled amount of nicotine to the body. Nicotine is delivered slowly and in small amounts to help soothe your nicotine craving.

RYZE nicotine gum is only for adults who smoke or chew tobacco and are taking a step towards quitting the habit completely. These can be used as part of a tobacco reduction plan, as a step towards quitting completely, by smokers and chewers who are not ready to stop smoking or chewing abruptly.

• Nicotine Polacrilex U.S.P. equivalent to Nicotine 2mg • Colour : Titanium Dioxide. I.P. • Excipients.q.s.

RYZE nicotine gum is currently available in 4 flavors: Frosty Mint (pudina), Fruit Blast, Fresh Fennel (Saunf), and Royal Paan. But stay tuned as there are more and more exciting flavours coming up soon!!

No, RYZE nicotine gum does not contain tobacco.

Yes! RYZE nicotine gum does not contain any sugar. The sweetness you feel comes from low calorie sweeteners* that are widely used in pharmaceutical products in India, US and Europe.
* RYZE nicotine gum contains sorbitol, maltitol, sucralose and acesulfame potassium sweeteners.

Nicotine gums should be chewed differently compared to ordinary chewing gums to ensure that the nicotine release is gradual and satisfying. They deliver the best results when the following CHEW - PAUSE - CHEW method is followed:
1. CHEW the gum till you get the taste of nicotine (a slightly sharp, spicy note)
2. PAUSE & park the gum in your mouth
3. CHEW again when the nicotine note fades

The flavour of nicotine starts to become very faint after 18-20 mins. However, given the soft-chew technology, a RYZE nicotine gum can be chewed for up to 30 minutes.

RYZE 2mg gums: Depending on the consumption habit and quitting plan, 6-12 pieces a day, and not more than 24 pieces of gums a day.
After 3 months, users should gradually reduce the number of gums consumed each day until only 1‐2 daily gums are required, by which time the use of the gum should be stopped. This process may take 6 months from the start of treatment. Counselling may help smokers or tobacco chewers to accelerate quitting.
Those using NRT for more than 9 months should seek advice from a healthcare professional.

RYZE uses a high quality Nicotine in the form of Nicotine Polacrilex complying to US Pharmacopeia.
Equivalent to Nicotine 2 mg.

RYZE's mission Is to enable adult smokers and tobacco chewers move towards freedom from tobacco.

RYZE nicotine gums are designed and developed in Denmark and Made in India.

This is an IMPORTANT ONE! Persons under the age of 18 should not use RYZE nicotine gum.
RYZE nicotine gums are not for use by persons who do not consume any tobacco products.

Consult your doctor prior to use:
If you are pregnant, breastfeeding.
If you are taking any medicines containing Theophylline, Clozapine, Tacrine or Ropinirole.
If you have had previous reactions to gums or other nicotine-containing products.
If you have any medical condition including uncontrolled blood pressure, stomach ulcer, diabetes, thyroid problems, allergies, severe sore throat or inflammation of the mouth, or disorders of the adrenal gland.

Though most users do not experience any side effects on consuming RYZE nicotine gums, some users may have some effects similar to the effects of nicotine administrated by any other route. Common side effects, especially during the first few weeks could be: headache, nausea, vomiting, hiccups, throat irritation, jaw muscle ache, and sore throat or mouth.

In case you have exceeded the recommended dosage or a child has ingested, please contact a doctor immediately. Overdose symptoms include headache, sickness, diarrhea and stomach pain.

It is best to avoid use of removable dentures while chewing RYZE nicotine gum.

Avoid eating while chewing RYZE nicotine gum. Using acidic beverages, such as coffee or soft drinks, together with nicotine gums may interfere with the buccal absorption of nicotine. Acidic beverages should be avoided for 15 minutes prior to chewing nicotine gum.

No. However we do recommend RYZE nicotine gum to be kept in a cool and dry place, and protected from direct sunlight.

The shelf-life of RYZE nicotine gums is 24 months. Please read the expiry date on the packaging of RYZE nicotine gums.